Promasidor Nigeria Limited appoints new Managing Director | Bizness Watch

Promasidor Nigeria Limited appoints new Managing Director

The Board of Directors of Promasidor Nigeria Limited, PNL, has appointed Mr. Anders Einarsson as new Managing Director of the company. Einarsson succeeds Mr. Olivier Thiry, who is now elevated as Chief Executive Officer of the Group.

Until his appointment, Einarsson served the organization as chief operating officer. He joined PNL in 2013 as strategy director and was later promoted finance director. As finance director, he inspired a first class department, leaving a strong legacy for his passionate and committed team. Einarsson has extensive experience in Nigeria and other emerging markets, having worked across Africa and Russia for the last 15 years, in various corporate finance and investment related roles. Prior to his appointment by Promasidor Nigeria Limited, he was a partner at a Johannesburg-based private equity fund manager, being responsible for deal origination and execution in West and Central Africa.



Promasidor was founded by Robert Rose in 1979, began selling milk under the Cowbell brand in Congo and has since grown its presence in 25 African countries. The company has also expanded into other products including beverage, cereal and seasoning.

Promasidor Nigeria started operations in Nigeria in 1993 and since then has experienced tremendous growth. The company currently employs over 1000 staff.

Promasidor Nigeria produces items like Cowbell Milk, Miksi, Loya milk and Onga seasoning

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