It’s a vibrant social mix of the fashionable and the famous, the groovers and movers and the thousands who seek to enjoy the intensity of life. On 31 January, South Africa’s oldest horserace, the 2015 J&B™ Met, takes place at Kenilworth Racecourse in the always picturesque setting of Cape Town. It’s an event truly different to all others – brought to you by a whiskey that’s ‘Made Different’.
This year, the theme for the J&B™ Met is “Made for the Mix”, which calls on you to showcase how you pursue the unconventional path by combining di fferent fashion styles together, rubbing shoulders with a mix of di fferent people and dancing to a myriad of di fferent beats. The “Made for the Mix” theme is largely inspired by the recently launched J&B™ Urban Honey – a spirit aperitif that mixes whisky with the flavours of honey. It is that which is seemingly unrelated that combines to create something outstanding.
Regarded as Mzansi’s most prestigious horse race and Cape Town’s hottest party, the J&B™ Met is the culmination of the Cape summer calendar dating back to the 1880s and has been run ever since. The race became an iconic South African event after J&B™ became sponsors in 1977. Now in its 38th year, it’s a record-breaking feat in that it’s the longest continuing sports sponsorship in the country.
Today, the race showcases twenty of South Africa’s top horses who compete for the R2.5 million(USD228,000) stake over 2 000 metres.
General entry tickets for the J&B™ Met are priced at R125 (USD12) and are available through www.jbscotch.co.za, as well as designated tote outlets throughout the country.
Brandhouse is South Africa’s leading total beverage alcohol company with an unrivalled portfolio of premium brands across the spirit, beer and RTD categories. The portfolio of brands includes Johnnie Walker, Smirno , J&B™, Bell’s, Bushmills, Tanqueray, Ciroc, Captain Morgan, Amstel, Heineken, Windhoek, Guinness and Strongbow, amongst others.
Brandhouse is a passionate campaigner for responsible drinking and an active, responsible corporate citizen that cares about the communities and the environment in which it trades.
For more information about brandhouse, its people, and brands visit us at www.brandhouse.co.za. Celebrating life, every day, everywhere, responsibly.