INDOMIE STRATEGISES FOR DEEPER MARKET PENETRATION | Bizness Watch
Indomie Noodles

INDOMIE STRATEGISES FOR DEEPER MARKET PENETRATION


DUFIL Prima Foods Plc, maker of Indomie Instant Noodles, has launched a bigger-ever national consumer promotion in the food and beverages industry tagged the ‘Indomie Super Millionaire Promo’ to reward its customers. Speaking with journalists while unveiling the promo in Lagos, Deepak Singhal, Managing Director, said  “there will be prize of N1 million each for 40 winners; 40 IPAD, 40 air-conditioners, 40 fridges, 40 laptops, 40 TV set, 1000 mixers/grinders, 1000 fans and lots of other prizes.” Singhal explained that for consumers to participate and win any of the gift prizes, they need to buy a promo sachet or cartoon of Indomie noodles Super Pack 120g of any of the variants, check the wrapper for a code and text the code to 20050 and get a confirmation text with no extra charges incurred. Each carton of the Indomie super pack will contain this wrapper and consumers can redeem their prizes by retaining the wrapper and confirmation code, pending when the lucky winners would be televised on a weekly draw.




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