Guaranty Trust Bank plc has announced the launch of its new loyalty scheme exclusively for GTBank credit card holders. The loyalty scheme is in partnership with Avios, the leading global travel rewards company.
This initiative is part of GTBank’s overall strategy to bring the best in card products to its customers. It will reward international GTBank credit card holders, who are also members of the British Airways Executive Club Programme, for using their cards to pay for purchases using Point of Sale terminals.
Avios is the global currency of the British Airways Executive Club. Members can collect Avios when they book a flight or shop with its partners and now when they spend with their GTBank credit card. With the new GTBank credit card loyalty scheme, every card holder will collect one Avios for every $2 USD on qualified spend on the card. The card holder can use Avios towards flights worldwide with British Airways and oneworld® airline partners, for British Airways ticket upgrades, on hotel accommodation worldwide and car hire. The number of Avios a customer needs depends on the destination and class of travel.
According to the Managing director of GTBank; Mr. Segun Agbaje, “At GTBank, we believe that it is important to anticipate our customers’ desires, and tailor the most rewarding experiences for them. The collaboration with Avios to introduce rewards on credit card spending cements our position as the best Bank in Nigeria, in line with our strategy to serve our valued clients locally and globally. We are thrilled to pioneer this initiative which will run till the 26th March, 2015. ”
Nick Pilbeam, Director of New Markets and Business Development at Avios, said: “We are always looking for new ways to provide British Airways Executive Club members with accessible ways to collect Avios. The partnership with Guaranty Trust Bank is a real step forward for members in Nigeria, providing them with an easy way to build their Avios balance and enjoy the multitude of flight and travel rewards open to them.”
Guaranty Trust Bank has been a catalyst in the cashless society initiative and has continually deployed Point of Sale terminals. The Bank has also introduced several value adding alternative products in this regard including GTBank Mobile Money which is designed to be a convenient, secure and affordable way of sending money using a mobile phone. There has also been an introduction of a more robust internet banking platform that supports a myriad of transactions and transfers to any bank in the world and SMS banking which allows customers request for their account balances and Nigerian Uniform Banking Account Number (NUBAN) through their mobile phones. In addition, the Bank also offers virtual accounts for salary earners and undergraduates called GTBank e-account and GTCrea8 e-savers account respectively.
The Bank has experienced tremendous growth since its inception in 1990 and presently has subsidiaries in Ghana, Gambia, Sierra Leone, Liberia, Cote d’Ivoire, Uganda, Kenya, Rwanda and the United Kingdom. The Bank has a corporate banking bias and an in-depth understanding of all markets wherein it operates.
The Bank’s alternative banking channels were given a Payment Card Industry Standards Council (PCISSC) certification in 2011, implying that the channels meet acceptable technical and operational requirements to prevent fraud. It also has Standards Organisation of Nigeria (SON)’s International Standards Organisation (ISO) 9001:2000 certification in recognition of quality management systems and conformity with global best practice.