Years of consistent high quality, good marketing support, an understanding of the market and consumer trends has paid off as CHI Limited recently won some awards in the just concluded Generation Next Awards, 2013. The award whose maiden edition was recently held in Lagos is a consumer choice driven brand award and is being brought to Nigeria for the first time by HDI Youth Marketers, in conjunction with Businessday, a leading financial daily in Nigeria.
The newly introduced Generation Next survey awards is the largest youth brand preference study exploring their taste and preferences. Nominated brands in each category are first selected and shortlisted by interviewing 1000 respondents; with winning brands in each category chosen through an independent survey of more than 15,000 youths across Nigeria.
Coming tops in the Juice drink category was Chivita Premium fruit juice, renowned for its 100 percent fruit juice content with no added sugar, preservatives and artificial colours or flavours. Like most sectors of the Nigerian economy, the fruit juice product category is highly competitive but Chivita Premium Fruit Juice has worked hard to earn consumers’ loyalty and admiration through its many promotions and campaigns.
Hollandia yoghurt also came top in the Yoghurt/Milk drink category, while Hollandia evaporated Milk took second place in the Milk category.
Reacting to the awards, CHI Limited’s Managing Director, Mr. Roy Deepanjan stresses “we are excited about these awards. No doubt, we have aptly demonstrated that the best way to the consumers’ heart is to offer a variety of good choices at affordable prices. CHI Limited will continue to do its best to satisfy consumers of its various brands”
The Generation Next Awards is reputed to be South Africa’s pre-eminent brand survey based award for the last nine years and works there in partnership with The Sunday Times.