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Category: BrandWatch

BISI ONSASANYA, FIRST BANK MD

Customers win cars, others at FirstBank’s big splash promo draw

The first quarterly draw of the on-going First Bank of Nigeria Limited Big Splash Promo on Thursday produced 3 winners of brand new Toyota Corolla cars at Kolanut...

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Marriott Agrees to Buy Protea’s Hotel Brands

Marriott International Inc. (MAR) agreed to buy the three brands and management business of Cape Town-based Protea Hospitality Holdings, a deal that would almost double...

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Social Media and Brand building….The Chivita example

  Keen examination of the trend in marketing initiatives will easily reveal that social media is developing as an important avenue for companies to build brands....

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100% fruit juice: How Chivita is redefining premium status

  In order to set itself above the fray in a fiercely competitive category, a brand must consistently deliver what the consumer expects. And to be considered...

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Fruit juice competition: Chivita leverages distribution strategy for mileage

The Nigerian consumer market is growing on all fronts and this is a pointer that it cannot continue to be business as usual. Brand handlers who understand this are...

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Unilever Named South Africa’s Top Employer

Consumer goods firm, Unilever, has been named South Africa’s 2014 Top Employer. Made by the Top Employers Institute, which identifies merit in the circumstances that...

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THE CLEAR LEADER! Chivita: Leveraging 100% juice content for market leadership

Except in a monopoly, market leadership in any category of business is never attained as a birthright. Indeed, it is never an accidental occurrence or happenstance....

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Guaranty Trust Bank Rated Top Nigerian Company in Financial Services Industry

Guaranty Trust Bank plc has continued to consolidate its position as a foremost African brand through adherence to high corporate governance principles, strong financial...

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CHIVITA, HOLLANDIA OTHERS WIN IN GENERATION NEXT AWARDS

Years of consistent high quality, good marketing support, an understanding of the market and consumer trends has paid off as CHI Limited recently won some awards in the...