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Category: BrandWatch

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MYER FRUIT JUICE HIT NIGERIAN MARKET WITH HEALTH PROMISES FOR FAMILIES

Promoters of the new Myer Fruit Juice, a premium family health drink, have reiterated commitment to improving family health in Nigeria through the wave making Myer...

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Chivita Premium is now Chivita 100%

 

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UNITY BANK EMERGES BEST IN AGRIC FINANCING…Best Bank in Agric financing award not a surprise – Unity Bank MD/CEO

Unity Bank Plc emerged the “Best Bank in Agriculture Financing” at the 2014 BusinessDay Annual Banking Awards in a ceremony which held at the Civic Center, Victoria...

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Pricing and Brand Strategy

Pricing sometimes is considered in isolation from the rest of marketing—for example, as part of the revenue management function—and it may appear that pricing...

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MARKET INSIGHT: CUSTOMER SATISFACTION & LOYALTY- AGHOGHO ARTHUR

Customer satisfaction and loyalty are key elements of short, medium and long-term business growth and profitability. In every sector of our economy, whether banking,...

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Chivita wins Africa’s Best Quality Juice Brand Award 2014

  In recognition of its ability to deliver authentic consumer experience, Nigeria’s undisputed market leader in fruit juice, Chivita Premium Fruit juice, has...

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Hollandia Yoghurt Promo winners relish prizes

  In line with its promise of rewarding consumers who participated in the Hollandia Yoghurt Refresh N Win Promo with mouth-watering prizes, Hollandia Yoghurt has...

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DOYIN INVESTMENT LAUNCHES INSTANT NOODLES

     Nigerian Noodles market, the 12th largest in the World has witnessed another boom with the launch of Doyin Instant Noodles recently. The new premium brand...

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Marriott International Completes Acquisition of Protea Hospitality Group; Becomes the Largest Hotel Company in Africa

 Marriott International, Inc. (NASDAQ: MAR) today became the largest hotel company in Africa according to published information, and nearly doubled its presence in...