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Category: BrandWatch

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Chi Limited signs partnership with Manchester United

At a colourful ceremony, held at the prestigious Old Trafford Stadium in Manchester UK, the management of Chi Limited recently signed a multi year sponsorship deal with...

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Six Scholarly Insights on Branding

BY KEVIN LANE KELLER Branding continues to be a high-priority topic for academics and practitioners alike. Even in an increasingly digitally connected world, consumers...

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Manchester City & Ivory Coast Star Yaya Touré Joins Nissan As New Global Ambassador

Nissan (http://www.nissan-global.com) is proud to announce Yaya Touré, three-time African Footballer of the Year and UEFA Champions League winner, as its newest global...

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Table Mountain voted leading tourist attraction for 2014

  Table Mountain has been named by the World Travel Awards as Africa’s leading tourist attraction for 2014.This year marks the 21st year of the World Travel...

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Chi Happy Hour refreshes with 3 new variants

In order to satisfy consumers’ demand beyond the existing offerings, Chi Limited has introduced three new variants of Chi Happy Hour into the marketplace.

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PRRedline Clinches Classic Africa Merit Award’s Outstanding PR Agency of the Year

  Emerging powerhouse in the Nigerian Public Relations and Stakeholders management Sector, PRRedline, has again clinched another award as Nigeria’s Outstanding PR...

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Promasidor to host cooking competition for varsity students

The management of Promasidor Nigeria Limited will host a cooking competition for students across the country to harness their cooking skills.

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Zuriel, Heritage Bank’s Brand Icon Concludes 6-Nation Tour on Girl-Child Education

  Zuriel Oduwole, Heritage Bank’s brand ambassador, has concluded her latest 6-nation tour through which she sought to drum up support for the Girl-Child education...

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NIGERIA, LEVICK AND THE IMPERATIVES OF NATION BRANDING – By Tony Usidamen

In the past week or so, I have read quite a number of articles and comments about the “purported” award of a public relations (PR) contract to a foreign-based PR...